Market analysis strategy of axe

Positioning strategy of axe introduction market analysis & strategy of axe deos in india 3314 words | 14 pages 1 introduction the report studies the market for the axe range of deodorants in india axe, a brand marketed by m/s hindustan unilever ltd (hul) in india, holds the market leader position in the nascent indian deodorant. Affordable pricing: axe has always had a low pricing strategy to cover a larger share of the market instead of going for higher price and targeting a niche market hul support: axe being an hul brand has an advantage of being a brand from one of the largest fmcg in the world. This particular strategy can be incorporated into achieving the marketing objectives of penetrating new segments therefore, a combination of line extensions under the axe/lynx brand name to include new fragrances like axe/lynx, adjusting current marketing initiatives through altering product strategy to appeal to younger age groups, and new. Marketing project : axe i/ the situation analysis {draw:frame} the environment axe was inspired by another unilever’s brand, impulse like axe , impulse was a fragranced deodorant body spray for women that promised wearers male attention.

Axe deo market analysis & strategy of axe does in india 1 introduction the report studies the market for the axe range of deodorants in india axe, a brand marketed by m/s 1 / 300: colgate palmolive with a continuous expansion in it's product line, colgate-palmolive is taking on the look of one of the most stable stocks on the exchange. Competitive analysis in the marketing strategy of hul – the total body spray market is of more than 5000 crs in which men segment covers 70% of the market share the axe deo and fragrances are the front-runner in the majority of the markets with 11% market share in the industry.

Positioning strategy of axe introduction axe is a product of hindustan uniliver, one of the biggest fmcg companies in india axe is a brand of male grooming products, marketed towards young males. How axe found its (marketing) magic by noah waldman june 3rd, 2016 for any male who went to high school in the 2000s, axe body spray was an inescapable part of life. Market analysis & strategy of axe deos in india essays: over 180,000 market analysis & strategy of axe deos in india essays, market analysis & strategy of axe deos in india term papers, market analysis & strategy of axe deos in india research paper, book reports 184 990 essays, term and research papers available for unlimited access. 1 term paper the marketing strategy of axe deodorant submitted to, professor kishore thomas john on september 16, 2014 in partial fulfillment of the requiremen slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

Along with it, marketing strategies will also be discussed in this part the company selected for this paper is axe axe, a well known name in the personal care industry, desires to launch a deodorant, which will work for more than 72 hours, even after bath. Market analysis in the marketing strategy of hul – body spray and the deodorant market is flourishing with consumer giving more importance to hygiene factor, a rise in a middle-income segment, migration of population from rural regions to metropolitan cities, awareness among the consumers for look good factor. Home » projects » axe deodorants marketing strategy axe deodorants marketing strategy this is a research report on axe deodorants marketing strategy uploaded by knt arasu in category: all documents » marketing » sales management section of our research repository. Market analysis & strategy of axe deos in india essay introduction the report studies the market for the axe range of deodorants in india axe , a brand marketed by m/s hindustan unilever ltd (hul) in india, holds the market leader position in the nascent indian deodorant industry.

Market analysis strategy of axe

The deodorant market scenario in india the deodorants market is defined as the market for all anti-perspirant products in the form of aerosols, sticks and solids, deodorant creams, deodorant gel, body spray, and roll-on deodorants.

  • Swot analysis of axe – axe swot analysis february 9, 2018 by hitesh bhasin tagged with: swot articles axe is a brand of unilever, known as lynx in the united kingdom, is a deodorant targeting young male demographic.
  • Plan marketing axe 1 axe, or lynx is a brand of male grooming products, owned by anglo-dutch company unilever who manufacture a range of products in the health & beauty, household cleaning, food and ice cream categories.
  • Axe has kept innovating its products and its marketing strategy for market growth and success behind the axe statement is the power of marketing this is an analysis of its marketing strategy and how it helps the brand reach its target audience.

The swot analysis that follows highlights and analyses the various strengths, weaknesses, opportunities & threats for in the market for axe and the way axe has managed in dealing with each of these elements. 3 executive summary this term paper is concentrated on deo market and the marketing strategies implemented by axe deodorant, one of the personal care brand from hindustan unilever limited (hul) and also it is one of the best-selling brand of unilever. Create the following components of a marketing plan for axe's new deodorant for the next year the marketing plan should include: 1 situational analysis 2 marketing strategy 3 financials 4 controls the situational analysis.

market analysis strategy of axe 14 ways to do competitive marketing analysis  without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market however, best practices have changed significantly, and the tactics you learned in business school.
Market analysis strategy of axe
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